CRM SOFTWARE FEATURES
CRM SOFTWARE FEATURES
Plastic LOYALTY CARD BASED CRM SOLUTION
Our CRM is a easy-to-deploy web-enabled software solution that allows retail and hospitality chains to run Loyalty Programs across an enterprise.
Our CRM - features:
Web-enabled software
Scalable and robust
Secure – access control with levels of access defined for various users
Parameterized software with user-manageable masters
Customer data capturing – customizable data entry form
Reminders / Alerts – Birthday / Anniversaries / Customer follow-up
Search / report generation – various filters available. Customer segmentation is possible based on various demographical parameters.
Bulk mailing/emailing – to all customers in the database or to a target customer segment
Campaign management - to all customers in the database or to a target customer segment
Loyalty program – offering multiple schemes to customers
Upgrade from a lower scheme to a higher scheme – automatic and manual (for e.g. Silver to Gold Card.)
Software can be scaled to a multi-location scenario
Online redemption of loyalty points against discounts on future purchases / gift vouchers etc.
Management of Loyalty cards
Issue of temporary card
Issue of permanent card and despatch
Card renewal
Card loss – blocking of card and issue of a new card
Decision support systems – analysis of customer spend / visit patterns
Tracking customer purchase history
Detailed analysis of customer purchase preferences, division-wise purchase – (if integrated with PoS)
Integration with card reader
Integration with existing PoS
Import feature from other databases / spreadsheet